Live Online Crash Course
Certified 3-Week Neuromarketing Crash Course
Not Hocus-Pocus. But Neuroscientific Focus.
Live Online Crash Course
3-week Crash Course
We are opening the vault on Neuromarketing during a 3-week crash course. You will learn about consumer psychology, neuromarketing tactics, applied neuroscience, business storytelling, and copywriting frameworks.
This course is designed to be directly applicable to your business, career, website, or service and product offering — and we can not emphasize enough the practicality and applicability element. Because this is not hocus pocus. But Neuroscientific focus.
Neuromarketing equals neuroscientific research. Let’s understand the mind of the consumer and perfect your persuasive messaging. We are going to focus on the ethics of Neuromarketing - or as we like to call it - white magic, and not black magic.
And since we are talking about Neuromarketing…
This crash course will be highly engaging. With only 3 participants in each working group, your learning will be interactive and practical — just how your brain likes it.
Talking about brains, we don’t want to bore yours. And we know very well there is always a need for speed - not only when it comes to applied neuroscience in business - but also when it comes to your own self-paced learning.
Based on Neuroscience | Backed by Research | Enhanced through 20 years of Hands-on Practical Experience
The Course Curriculum
Week 1 - Introduction to Neuromarketing & Applied Neuroscience for Your Business: Understanding your reptilian, emotional and rational brain, emotion-driven decisions, neurotransmitters, methodologies, and direct applicability into pricing, product placement, services offered, or website optimization.
Week 2 - Neuromarketing Tactics and Direct Applicability: anchoring, framing, similarity, authority, representativeness, visualization, effort heuristic, consistency, self-actualization, dissonance mitigation, autonomous authority, decision paralysis, need for speed, loss aversion, excitement of gain, modularity, claims/gains/pains.
Week 3 - Not Hocus-Pocus, but Neuroscientific Focus: narrative writing, copywriting, business storytelling, a-ha moment structuring, objects, 5 sense narratives, communication models, and content writing.
Hosted by The Creators of The Neuromarketing Event
This program is led and facilitated by Bogdan Manta, Neuroscience for Business Expert & Lewis Booij, Copywriter and Content Strategist.
During the course, you will have 3 live sessions in a mini group every week with Bogdan Manta and Lewis Booij. Each live session will be 2 hours. Next to this, you get access to over 20 hours of self-paced online content, homework, exercises, and videos that will be released weekly during the 3 weeks of the crash course. Throughout your learning experience, you will be in continuous communication with your 2 trainers.
Certified by The Essential Experts
The certificate of achievement will be issued in your legal name and/or organization and will be sent to you upon the successful completion of the program, as per the stipulated requirements.
Pricing and Options
Option 1 - The Course - 750 euro
Approx 4-6 hours of learning per week
- 3 mini-group sessions (of 2 hours each) - one per week
- 20 hours of self-paced online content via our learning & development platform - available for 365 days
- video content released every week for the duration of the 3-week crash course
- exercises to support your learning, released on a weekly basis
- continuous communication and interaction with your trainers
Option 2 - The Course & Consultancy (most chosen) - 1,500 euro
- everything from option 1
- plus one business consultancy session (90 minutes research + 90 minutes 1-on-1 session): a holistic approach analyzing your website or product offering, pricing, etc.
Option 3 - Course, Consultancy & Strategy (most value) - 4,000 euro
- everything from options 1 & 2
- plus an entire business strategy consisting of 5 x 1-on-1 sessions
Contact us for more details, or for the program brochure and enhanced curriculum.
Option 1: The Course
Option 2: Course + Consultancy
Option 3 : Course + Strategy